About SHUG 

SHUG is a Lifestyle and yoga wear company focusing on helping to improve mental health and wellbeing through all aspects of their range of garments. From the colours selected and the fabrics chosen, all the way through to the seams and fastenings, every detail of SHUG’s items are painstakingly researched and designed to create the best all round experience. SHUG offers simple designs that are stylish and functional for your yoga practice and can be worn as lifestyle garments too. SHUG aims to help raise awareness of mental health and mental illnesses and to help alleviate unnecessary added tensions, pressures and complications. Our pieces are inspired by calming natural environments, art and sculptures and with a particular emphasis on the beauty and tranquility found in Cornwall, the home of SHUG.  Our mission is to lean towards a more ecologically aware way of living through sustainable fashion and to ensure that everything we create should be a quality item which is used and treasured for years to come. 

SHUG is a brand that our customers are not only proud to wear but which create a feeling of peace, calmness and comfort for the wearer. The powerful wellbeing effect of the correct choice of garments worn whilst taking part in practices such as yoga and in our daily lives cannot be underestimated. 

About Chicky Read - creator of SHUG Yoga

During Chicky’s final year of Sportswear Design at Falmouth University, Cornwall she decided to incorporate her love of yoga into her graduate collection. Chicky used her yoga practice to assist with her own struggle with mental health, well being and her ability to relax. She found that there were additional distractions and irritations caused by the garments she was wearing. Chicky was inspired to design and create yoga wear which will assist the wearer to completely submerge themselves into their meditation and yoga practice. Careful consideration about colours, fabrics, fastenings, seams, sizes and weights all aid in the improvement of ones mental state, even down to the way in which a garment is put on. Chicky says ‘I love designing and being creative. I especially love to help others....it’s a no brainer for me to be pursuing my dream through my work with SHUG’